Privacy Policy
We
have prepared this Privacy Policy to help you understand how
Top Day Tours (TDT) collects, uses and safeguards the personal
information you provide to us on our websites, via email, and
through our service providers and distribution partners.
Rest assured that, unless you explicitly give us consent to do
otherwise, TDT will only collect and use your personal
information as outlined in this Privacy Policy.
What Information Do We Collect?
When you visit any of our web pages that are hosted by us, our
web server automatically recognizes and collects your IP
address.
In order to purchase our products or services, it is necessary
for you to disclose personal information, including your name,
address, email address, phone number, credit card details and
other identifying information in order to process orders and
provide customer service. If you do not provide personal
information when purchasing one of our products or services, we
cannot confirm your purchase or fulfill your booking.
In some instances we may also ask for personal demographic data
such as your country of residence, gender, age, travel habits,
etc.
We also use cookies (as discussed below) to collect information
about the performance and usability of our websites.
Cookies, and How We Use Them
"Cookies" are pieces of information that are stored by your web
browser on your computer's hard disk, for record-keeping
purposes. Cookies in and of themselves only identify your
computer; they do not personally identify you.
At TDT we make limited use of cookies to store your preferences,
record session information, collect information on how you visit
and access our websites, and to tailor our web pages to your
needs.
We do not use cookies to identify specific users for marketing
purposes. We do not match cookies to your purchase information.
And we do not use cookies to track your movements after leaving
our websites. Most web browsers allow you to turn off cookies;
however, turning off cookies will limit your use of our
websites.
How We Use Your Personal Information
We use your personal information in the following ways:
To provide you with the information you request about our
products
To send you email marketing messages and information for which
you have specifically subscribed
To fulfil your bookings
To confirm your purchases
To ensure you are correctly billed
To measure and track demographic details about our customers
To target content on our website to more closely match your
interests
If you have selected to receive email marketing messages, to
target the appropriate content for email marketing messages to
better match your interests
If you make a purchase at one of our websites, we may also send
you information about new products, or ask your opinion about
our websites, etc., so that we may improve our service to you
and other consumers. If you do not want TDT to contact you in
the future, please let us know by sending an email to our
Privacy Officer at privacy@topdaytours.com.
If you subscribe to any of our email marketing messages, we will
use your personal information to send you the information you
requested. You will always have the option to unsubscribe by
sending an email to privacy@topdaytours.com, by logging into
your account - if you've created one - and updating your email
subscription preferences, or by following the link at the bottom
of each email marketing message we send you.
Some of the personal information we collect is shared with our
service partners (e.g. tour operators) who are directly involved
in fulfilling the purchases you have made from us.
We only provide our service providers with your name and your
local contact details, if you provide them (e.g. your hotel name
for pick-ups and drop-offs, your local phone number, etc.) We do
not provide our service providers with any other personal
information. If you decide to provide any personal information
directly to a service provider, we recommend that you review the
service provider's privacy policy.
We also share your personal information with third parties
contracted to provide us with marketing and data reporting
services who are bound by an obligation of confidentiality and
with other third party marketing partners.
We currently contract with several online partners to help
manage and optimize our Internet business and communications. We
use the services of a marketing company to help us measure the
effectiveness of our advertising and how visitors use our
website. To do this, we use web beacons and cookies provided by
our marketing company on this website. The information we
collect helps us learn things like what pages are most
attractive to our visitors, which of our products most interest
our customers, and what kinds of offers our customers like to
see. Although our marketing company logs the information coming
from our website on our behalf, we control how that data may and
may not be used.
Finally, rest assured that unless you expressly authorize us to
do so, we do not share your personal information with
third-party organizations who are not involved in fulfilling the
purchases you have made from us or who are not contracted by us.
Email Communications You Can Expect to Receive from TDT
If you opt-in to receive communications from us, you will
receive information we believe that will be of use and interest
to you. For example:
We will keep you informed about TDT deals, destination and
product news, sweepstakes, programs, etc., and other special
promotions that we believe that you will find valuable.
We will keep you updated about important site functionality
changes.
As a subscriber to our email marketing communications, you will
occasionally receive e-mail updates from us about product and
destination sales in your area, special offers and new TDT
Services and other noteworthy items. We believe that you will
find TDT updates interesting and informative.
With the exception of emails confirming registration, emails
that include TDT account information, and emails relating
directly to a booking made on our website, TDT will not send any
emails unless you elect to receive email communications from us.
Please note that emails related to your registration and
transactions include emails to allow you to review your booking
and tour experiences with us, administrative messages, and
surveys related to either your account or to your transactions.
If you are no longer interested in receiving email marketing
communications from TDT, you have several choices for opting out
of future mailings:
You may unsubscribe at any time by following the directions and
link included in each email marketing message we send.
When you register as a member, you may click on "My Account" at
the top of any page of our website and update your "Account
Settings"
You may email privacy@topdaytours.com and request to be
unsubscribed by including your name, email address, and the
words "unsubscribe" in the subject or message body.
Our Distribution Partners and Suppliers
Our products are made available through our distribution
partners. This Privacy Policy should be read in conjunction with
the privacy policies of our distribution partners, which may
differ from our Privacy Policy.
You should also be aware that some product or tour suppliers and
some of our distribution partners may need other personal
information (such as health or physical fitness information) to
determine whether you can participate in an activity. You should
read and rely upon the relevant supplier's or partner's Privacy
Policy only, if TDT does not collect this information from you
directly.
Our Security and Storage Measures
At TDT we are committed to maintaining the integrity and
security of your personal information.
We use industry-standard encryption protocols when receiving and
transferring your personal information. In fact, when you send
personal information to us over the Internet, we first require
that a "secure session" be established using Secure Socket Layer
(SSL).
However, no data transmission over the Internet can be
guaranteed to be 100% secure, so we cannot give an absolute
assurance that the information you provide to us will be secure
at all times. TDT will not be held responsible for events
arising from unauthorized access to your personal information.
TDT will rely on you telling us if you experience any unusual
events that may indicate a breach in your information security.
We will then investigate whether the security breach was related
to the data transmissions from or to TDT and let you know what
steps can be taken and have been taken to rectify the problem.
Further action, such as reporting incidents to the police or
other proper authorities, may also be required.
Please note: we do not store your
financial details. In the case that we obtain your
financial details over the phone, we do NOT keep these details
for future reference in any way. All financial information
is physically shredded through a Fellowes SB-89C shredding machine.
Changes to Our Privacy Policy
We know that our business will continue to evolve as we
introduce new products and as such from time to time our Privacy
Policy may be reviewed and revised.
TDT reserves the right to change its Privacy Policy and post the
changes on its websites. We will only use your personal
information in accordance with the Privacy Policy in effect at
the time we collected your personal information.
Contacting Us
For some TDT services you can access and update your
registration and personal information online.
To correct or update any other personal information, or if you
have questions about TDT's Privacy Policy, please email our
Privacy Officer at privacy@topdaytours.com.
Further Information About Privacy Laws
There is no single global entity that regulates personal
information online. Instead, TDT has made a conscious choice to
follow the privacy guidelines as established by law in the major
markets where we operate and where we have offices.
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